August 2009
What creates an automotive trend? Is it aesthetic appeal? Perhaps it's practicality....I don't think so. While it would be fool hardy to dismiss social conscience, even this latest wave of public pressure will not be the primary influence in the next automotive cultural shift.As always, it is the largest market that determines the trend. For 6 decades, this has been the US market. During the 50's, America was experiencing growth at a level previously unfathomable. Winged beasts of metal and chrome adorned the landscape and driveways across the country, each one a louder patriotic trumpet of national success than the last. The aspirational lifestyle of carefree road trips, wind caressing your wife's beehive, as she smiled across at you in the latest luxury convertible, was reinforced through popular cinema. The fins and wings can be seen in rival markets of the time, as other countries clumsily attempted to portray a vicarious level of success.
Read the full article HERE
What creates an automotive trend? Is it aesthetic appeal? Perhaps it's practicality....I don't think so. While it would be fool hardy to dismiss social conscience, even this latest wave of public pressure will not be the primary influence in the next automotive cultural shift.As always, it is the largest market that determines the trend. For 6 decades, this has been the US market. During the 50's, America was experiencing growth at a level previously unfathomable. Winged beasts of metal and chrome adorned the landscape and driveways across the country, each one a louder patriotic trumpet of national success than the last. The aspirational lifestyle of carefree road trips, wind caressing your wife's beehive, as she smiled across at you in the latest luxury convertible, was reinforced through popular cinema. The fins and wings can be seen in rival markets of the time, as other countries clumsily attempted to portray a vicarious level of success.
Read the full article HERE
No comments:
Post a Comment