Novermber 2009
Getting the Word Out
One of the biggest challenges a company faces, is trying to get the broader public to understand the relevance of a new product. That problem is compounded when the advancement is primarily technical, and the 6L50 six speed auto mated to the 3.0 SIDI (Spark Ignition Direct Injection) driveline certainly qualifies. (For a technical wrap up, read GMI's detailed SIDI Reveal and Drive Coverage from our Oz technical guru, Mark Cadle).At first there were attempts at promoting the Omega sedan's combined ADR (Australian Design Rule) rating of 9.3L/100km [25.3USMPG], but it wasn't long before advertisements started quoting more relevant values of 900km and Sydney to Melbourne on one tank. Even this couldn't convince some people. Here's a sample of folks I talked to during my tenure as Belinda's chaperon, to give you an idea of the uphill battle facing marketing departments. There were...mixed results.
Read the full article HERE
Getting the Word Out
One of the biggest challenges a company faces, is trying to get the broader public to understand the relevance of a new product. That problem is compounded when the advancement is primarily technical, and the 6L50 six speed auto mated to the 3.0 SIDI (Spark Ignition Direct Injection) driveline certainly qualifies. (For a technical wrap up, read GMI's detailed SIDI Reveal and Drive Coverage from our Oz technical guru, Mark Cadle).At first there were attempts at promoting the Omega sedan's combined ADR (Australian Design Rule) rating of 9.3L/100km [25.3USMPG], but it wasn't long before advertisements started quoting more relevant values of 900km and Sydney to Melbourne on one tank. Even this couldn't convince some people. Here's a sample of folks I talked to during my tenure as Belinda's chaperon, to give you an idea of the uphill battle facing marketing departments. There were...mixed results.
Read the full article HERE
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