May 2011
With the large car market shrinking on every continent, pressure inevitably falls to the few remaining offerings, to defer criticism by remaining relevant. But how can this be done whilst maintaining attraction to the faithful whom continue to desire the traditional paradigm of personal automobiles. Can a modern large car, with a configuration lambasted in the name of efficiency, continue to deliver rewarding dynamics and satisfying performance?
Mark Reuss, former Holden MD and now Chief of GM North America, during Holden's emergence from the GFC, went to great lengths to highlight that Holden had emerged from the crisis with the ability to stand on it's own feet. The primer for this statement may well have come in the form of one of North Americas most endearing (and damaged) brands being terminated. I am, of course, referring to Pontiac. Their promise of decent volumes of the G8 version of the Commodore was, unfortunately, short lived and very costly.
Read the full article HERE
With the large car market shrinking on every continent, pressure inevitably falls to the few remaining offerings, to defer criticism by remaining relevant. But how can this be done whilst maintaining attraction to the faithful whom continue to desire the traditional paradigm of personal automobiles. Can a modern large car, with a configuration lambasted in the name of efficiency, continue to deliver rewarding dynamics and satisfying performance?
Mark Reuss, former Holden MD and now Chief of GM North America, during Holden's emergence from the GFC, went to great lengths to highlight that Holden had emerged from the crisis with the ability to stand on it's own feet. The primer for this statement may well have come in the form of one of North Americas most endearing (and damaged) brands being terminated. I am, of course, referring to Pontiac. Their promise of decent volumes of the G8 version of the Commodore was, unfortunately, short lived and very costly.
Read the full article HERE
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